Salon
Gorgeous, Split-End Rescued tresses with the new TRESemmé Split Remedy Range
March
2014; One of the favourite hair care brands of New York’s
fashionistas, TRESemmé, has always been driven by a simple truth; every woman
deserves to look fabulous as if she has just stepped out of a salon. Recommended
by hair stylists all over the world, TRESemmé unveils the secret of split end
rescued, salon style hair at home every day with the new TRESemmé Split
Remedy Range.
Women
often complain of a bad hair day and hide their tresses compromising on style.
Split ends, as a matter of fact, may actually be one of the reasons why women
experience a bad hair day and hide their tresses. Excessive use of heat styling
tools, chemical processing, bleaching and prolonged exposure to sun are known to
cause damage and may contribute to split ends. Most women believe a salon
haircut is the solution to get rid of split ends. Unfortunately, it makes one
compromise on length as well as hairstyles.
TRESemmé
understands women’s intrinsic desire for salon gorgeous hair at home and the
need to style hair without compromise. Hence, it introduces its specially
designed Split Remedy range, for women seeking a solution to split ends and
enjoy their beautiful length.
The
new range incorporates Amino Vitamin Blend and helps to rescue split
ends, resulting in - easier to style, more manageable, shiny and stronger hair.
TRESemmé
Split Remedy Shampoo gently cleanses hair of oil and
dirt while the TRESemmé Split Remedy Rinse Out Conditioner conditions
hair strands leaving your hair look healthy and stay smooth. TRESemmé Split
Remedy is a salon quality formulation with Amino-vitamin blend and helps rescue
up to 96% of split ends with use of shampoo and conditioner in just
three washes for healthy-looking, smooth hair ready to style.
TRESemmé
Split Remedy is the new secret to Diana Penty’s scissor free tresses. “My
hair undergoes a lot of styling on a regular basis and split ends would rob my
hair off its near perfect polished finish. The solution I resorted to until now
was a haircut which meant compromising on my length, which is very dear to me.
With the
TRESemmé Split Remedy range, I have found an appropriate solution. TRESemmé
Split Remedy is a quick and easy solution to achieve split ends rescued salon
gorgeous look without compromise.”
TRESemmé
Global Hairstylist, Marcus Francis, “Each of TRESemmé’ variants is unique
and is formulated to work brilliantly for specific hair needs. The new Split
Remedy is an amazing product that helps tackle a universal hair problem
allowing women to experiment with different styles and lengths with confidence.
One doesn’t need to compromise on their style quotient by hiding or cutting
hair.”
Speaking at the
launch of TRESemmé Split Remedy, Srinandan Sundaram, General Manager,
Haircare, Hindustan Unilever Limited said, “Indian women aspire to attain
salon like gorgeous hair. We at TRESemmé understand this intrinsic aspiration
and have addressed this need of hair transformation for women at home with
salon innovations. TRESemmé Split Remedy is our latest offering that will help
women achieve salon like hair without compromise.”
How does it work? The Innovative range contains Silicone,
amino-vitamin blend and conditioning ingredients. All these ingredients from
the formulation work in synergy to reduce split ends of hair fibre. The
Silicone in the formulation has ability to form a lubricating layer on hair
fibre. When hair is treated with shampoo and conditioner this layer helps to
coat hair fibre to help bring hair fibres and split ends together. This layer
also helps to reduce friction between 2 fibres and improve hair alignment
This also
includes blend of vitamins- Vit H, Vit B3, Vit C and Vit E along with lysine
all known nourishing ingredients. The formula also contains poly electrolyte
complex, oppositely charged polymers which are known to aid bringing split ends
together.
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