New
Launch: Dove’s range of body lotions
Cold temperatures, low
humidity and harsh winds are an unfriendly environment for the skin. This
winter, pamper your skin with Dove’s range of body lotions that delivers
skin deep nourishment, leaving it soft, smooth and radiant. Available in three variants
that address specific needs of nourishment and deep care, the range provides
maximum care to the deepest layers of the skin.
Dove’s unique Deep Care
Complex includes natural skin nutrients and rich essential oil to help
gradually improve skin starting deep down. The right blend of ingredients, i.e.
the three most important components – Humectants, Lipids and Occlusive (refer
to image below) ensure delivery, penetration and regulation of moisture in all
layers of the Stratum Corneum (the outermost layer of the epidermis). It thus
provides hydration, strengthens the outer skin barrier that protects the
underlying tissue, and prevents water and lipid loss.
As a result, the skin
texture improves considerably to reflect more light and reveal a true radiance
from within that is long-lasting. It is easy to spread and is absorbed by the
skin to instantly hydrate without making it oily.
In order
to keep the Stratum Corneum healthy, a good skin care product must contain
three key components to ensure delivery and regulation of moisture:
Humectants
deliver and
draw moisture into cells
Lipids
maintain
the overall integrity of the stratum corneum
Occlusive
Lock
moisture in and prevent its escape
Dove Body
Lotions are available in the following variants:
Dove Essential
Nourishment
Formulated
with high level of glycerin and Deep Care Complex that nourishes deeper for
long lasting soft smooth skin
Dove Go
Fresh Nourishment
Enriched
with rich cucumber extracts and green tea scents that consistently improves and
protects the condition of your skin, ensuring it is well nourished
Dove
Indulgent Nourishment
Blend of
sheer butter for beautifully glowing skin that makes you feel pampered
Dove’s
gentle and caring product attributes combined with superior technology deliver
the best results and makes the perfect winter skincare routine that provides
complete nourishment to every part of the body.
Note: Dove bought alive the deep nourishment proposition through an
interesting experiment validated in the lab by comparing a peach treated with
Dove’s nourishing ingredient vs. a peach treated with a standard moisturizing
ingredient / an untreated peach.
The three variants of
Dove® Hand and Body Lotions are available in all leading stores across the
country
About Dove The
Dove brand started its life in 1957 in the US, with the revolutionary new
beauty cleansing Bar. With its patented blend of mild cleansers and ¼
moisturizing cream, Dove’s iconic Beauty Bar rinses cleaner than soap, leaving
skin clean, soft and smooth. Dove believes that beauty - feeling and looking
your personal best - is the result of proper care. Dove always aims to deliver
products which tangibly improve the condition of skin or hair and give a
pleasurable experience of care, because when you look and feel beautiful, it
makes you feel happier. It’s a feeling every woman should experience every day.
About Hindustan
Unilever Limited Hindustan Unilever Limited (HUL) is
India's largest Fast Moving Consumer Goods Company, touching the lives of two
out of three Indians. HUL's mission is to "add vitality to life"
through its presence in over 20 distinct categories in Home & Personal Care
Products and Foods & Beverages. The company meets every day needs for
nutrition, hygiene and personal care with brands that help people feel good,
look good and get more out of life.
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