TRESemmé presents its latest
innovation – TRESemmé hair Masques
Mumbai, October 29,
2013: Since its inception, TRESemmé has always been
driven by a simple truth; every woman deserves to look fabulous, like she may
have just stepped out of a salon. Continuing this passion TRESemmé
introduces its latest innovations this year – TRESemmé Anti Breakage Masque and TRESemmé Smooth and Shine Masque.
Specially designed for women seeking healthy looking, manageable and shiny hair;
these masques are used by hair stylists all over the world.
The two new variants promise to pamper your hair to give it a beautiful
nourished look for a salon looking hair at home!
TRESemmé hair masques are formulated
keeping in mind every woman’s intrinsic desire to look and feel gorgeous every
day. Smooth and Shine masque
is infused with Vitamin and silk protein that nourishes and conditions your hair; Anti Breakage masque with Amino-Vitamin
Complex reduces hair breakage resulting
in more manageable hair. TRESemmé hair masques’ intense conditioning properties
make hair softer, smoother and more manageable, making it a must have this
season.
Speaking at the launch of TRESemmé
hair masques, Srinandan Sundaram,
General Manager, Haircare, Hindustan Unilever Limited said, “TRESemmé
believes in the intrinsic consumer aspiration to have salon like hair every
day. Keeping in mind the rich salon heritage and professional-quality products,
we are proud to extend our portfolio by introducing our latest innovation, the
TRESemmé range of hair masques. These have been created to meet one of the
demands of Indian consumers which is to deliver salon looking hair at home. We
are certain that TRESemmé hair Masques will establish itself as a go-to product
for every woman who aspires for a salon like look."
TRESemmé Anti Breakage Masque: This intensive
treatment with Amino-Vitamin Complex deeply moisturizes and nourishes damaged hair
to reduce hair breakage. Experience the difference with just one use for
smooth, healthy-looking and strong hair.
How
it works:
·
This
masque works wonders to help restore and give moisturized look to
over-processed and rough hair textures
·
You can
use daily: it doesn't build up or weigh down the hair
·
Use to
rejuvenate and protect against hair breakage.
How to use:
·
Always start with TRESemmé Hairfall
Defense Shampoo
·
Apply a generous amount, distributing
evenly from the mid-lengths to ends.
·
Leave on for 3-5 minutes and rinse
thoroughly.
·
Use at least once a week after
shampooing for smooth, healthy looking and strong hair.
Price:
Rs 360 for 180 ml
Available only
in select modern retail formats and select salons.
TRESemmé Smooth and Shine Masque:
An intense conditioning formula especially designed for frizzy and unmanageable
hair. The mask with vitamin and silk protein intensely conditions hair by replenishing
the moisture from deep within to help tame frizz for softer, smoother hair that
shines.
How
it works:
·
Penetrates
deeply to transform frizz into silky soft & manageable hair
·
Intensely
conditions to calm frizz and helps smoothing unruly hair
·
Leaves
your hair looking salon-smooth
How to use:
·
Always start with TRESemmé Smooth and
shine Shampoo
·
Apply a generous amount, distributing
evenly from the mid-lengths to ends
·
Leave on for 3-5 minutes and rinse
thoroughly
·
Use at least once a week after
shampooing for smooth, healthy looking and strong hair
Price: Rs 360
for 180 ml
Available only
in select modern retail format and select salons
About TRESemmé
TRESemmé
was created in St Louis, Missouri, by high-profile hairstylist Edna Emmé, who
gave her name to the brand. Back then,
the product was only available in professional hairdressing salóns. Over the
following sixty five years, TRESemmé has continued to build on its early
success, helping women look great throughout the world. TRESemmé is dedicated
to creating cutting edge salón innovation hair care and styling products
without the salón price tag. Our salón-inspired products are enriched with high
quality ingredients to help you experience that salón feeling, every day.
About Hindustan
Unilever Limited:
Hindustan
Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company
touching the lives of two out of three Indians. HUL works to create a better
future every day. We help people feel good, look good and get more out of life
with brands and services that are good for them and good for others.
ooh nice! Looking forward to try them :)
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