L'Oreal Paris
Professionnel Fresh Dust Dry Shampoo
Hi girls!!
For the 1st time ever, a
dry shampoo from L’Oreal Professionnel
Tecni.art FRESH dust
Refreshes and revives your hair in an
instant
A quick-fix
in between washes | Adds light body and volume |
Mumbai, October 2013: We all know that feeling - you miss
the alarm the morning of the big meeting, you haven’t finished the
presentation, you haven’t decided what to wear and your hair needs a wash. You
wish you could go back to sleep and make it all go away!
Help is at
hand … this December, L’Oreal Professionnel India launches its first ever Dry
Shampoo – FRESH dust. A revolution in hair care and styling,
this light powder spray leaves your hair and scalp feeling and smelling fresh
in an instant. Ideal for women and men on the go, FRESH dust Dry shampoo is a quick fix in between washes. Go ahead, give that shampoo a miss –
No one will know!
 |
| L'Oreal Paris Professionnel Fresh Dust Dry Shampoo |
Fresh dust comes with a unique formula that
absorbs excess oil from the roots and scalp, giving your hair a healthy bounce,
a clean and oil-free feel. The translucent light powder adds body, softens and
refreshes hair adding texture to the lengths. The product is quick and easy to use
- just spray it on the roots and lightly on the lengths, work it gently by
massaging it into your scalp and brush it out effortlessly for refreshed style
with a textured feel. You’ll notice, it leaves absolutely no residue or colour.
Fresh
Dust will be available exclusively at all L’Oréal Professionnel salons priced at
Rs. 950/-
Launch date:
December 1, 2013
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