THE BODY SHOP INDIA NAMES JACQUELINE FERNANDEZ
as its new brand ambassador
Jacqueline Fernandez - Bollywood’s It Girl
Jacqueline Fernandez - Bollywood’s It Girl
2nd May, 2014, Mumbai: The Body Shop® India announces today that will be representing
its range of naturally inspired and ethically produced cosmetics products as
its new brand ambassador. In line with The Body Shop's values “business as a
force for good”, Jacqueline, exemplifies natural beauty with her commitment
towards charity organizations and campaigns for education, human rights and
animal cruelty free causes. Says David Smith, Managing Director, Asia Pacific, The Body Shop“
For The Body Shop, India is a very
important market and it is one of the fastest growing markets in Asia Pacific
with 115 stores across 40 cities.We are thrilled with this partnership
with Jacqueline Fernandez as she embodies
everything that the brand stands for – natural beauty coupled with a deep respect for people,
animals and the environment. Jacqueline
is well-loved in India and we are confident that she will help The Body Shop to further connect
with consumers of diverse age groups and
backgrounds.”
Speaking about her new role as Brand Ambassador of The Body Shop, Jacqueline said “I have grown up with The
Body Shop's products and swear by
them. It's a dream come true and an
absolute pleasure to be the face of this
inspiring natural and ethical beauty brand. I am totally addicted to The Body Shop products –
which are perfect for Indian women and men
- be it body care products bursting with the sensoriality and effectiveness of natural
ingredients, the amazing skin care offering, the rainforest hair care or
uplifting fragrance ranges. I love the fact that The Body Shop offers amazing
ingredient-led ranges and my personal
favourites are Strawberry
body butter which
is a must-have for me this season as I can
smell the refreshing scent for hours
afterwards, Tea
Tree oil that
keeps my skin blemishes-free and for my hair, I always trust and use The Body
Shop's Rainforest
Coconut hair oil I am truly honoured to be a part of the brand in India and I
look forward to all the great work we will be doing together and meeting fellow
The Body Shop fans.”
Naturally beautiful Jacqueline, a stunning model and a talented
actress who radiates energy, confidence and warmth everywhere she goes. She
began her acting career in the 2009 and is regarded as one of the most
promising contemporary actresses in Bollywood today. She was awarded with IIFA
Award for Star
Debut of the Year – Female and Stardust award for Exciting New Face in 2010. This year will be very exciting
for Jacqueline and she will be seen in high profile movies - 'Kick' opposite
Salman Khan and 'Roy' opposite Ranbir Kapoor and Arjun Rampal. When she's not
busy modelling or acting, Jacqueline also devotes her time to social causes. An
activist at heart, she has worked extensively on animal cruelty free causes and
animal welfare programs.
As the face and voice of The Body Shop India, Jacqueline will
appear in multimedia campaigns spanning print, in-store, digital and social
platforms. The Body Shops India's first campaign with Jacqueline will be
launched in May 2014, with its strawberry body care collection.
Speaking about Jacqueline Fernandez as the new ambassador, Shriti Malhotra, COO of The Body Shop
India, says “Jacqueline
portrays the modern and intelligent woman who is conscious and aware of her
beauty needs. She believes in looking good, feeling good and doing good.
Jacqueline has widespread appeal and this association will resonate with the
aspirations of today's generation while promoting the brand's uniqueness
through its products and values This year she will be seen in our Body care,
Skincare and Make-up campaigns with loads of new and exciting launches in the
market.”
You girls can follow The body Shop India through these social media platforms
Facebook-
The Body Shop India
Twitter- @TheBodyShopIND
Instagram-
@thebodyshopindia
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