Pond’s Men now in India: New skincare range specially formulated for men
Mr. Srinandan Sundaram, Vice President, Skincare and Colours, HUL said, “We realize that men take equal pride in their appearance as women do and being global leaders in skincare solutions, Pond’s has introduced this new range which is specially formulated for the skin needs of men. In a man’s life today, long work hours, stress & pollution adversely affect his skin making his face look dull & tired often. Pond’s Men is a first of its kind skincare range that offers the benefit of instantly bright and recharged skin for Indian men. Combining cutting-edge innovation and science, the New Ponds Men Range is formulated to make skin bright & energized and is suited for every skin type.”
Pond’s energizes Indian men with a new standard of great skin
New Delhi, 9
May 2014: Dull, tired-looking skin for men is a thing of
the past as global skin care pioneer - Pond’s sets out to make Indian men look
bright and recharged. Pond’s is all set to energize Indian men with the launch
of Pond’s Men – its international range of premium facecare products for
men. Consisting of two different product platforms:
Energy Charge and Oil Control, this range of face
washes and moisturizers with special ingredients will instantly recharge and
brighten your face.
Pond’s Men was
launched in India at an exciting on-ground event in Mumbai. Resonating with the
brand’s promise of an energizing effect after use, the event was
a fully-charged experience for all present. What added most to the event’s
energy was Bollywood actor Varun Dhawan who is the face of the new
Pond’s Men range in India. While interacting at the launch, the young actor
endorsed the adoption of a regular grooming routine for all Indian men,
especially daily facial skin care.
Each platform in
the new Pond’s Men range features a face-wash and face-moisturizer with special
ingredients and proven benefits which address the most evolving skincare
concerns among Indian men. The unique
invigorating Coffee Bean Extract present in the Energy Charge range is known
for its skin care benefits & anti-oxidant properties. Scientifically,
Coffee Bean Extract is also known to help boost collagen production, improve
skin elasticity, give a smoother skin texture and add brightness to the
face. It is also known to help fight the damage caused by UV rays.
Speaking at the
launch, Varun Dhawan said, “My skin has to go through a lot during a
regular work day – since most of my time is spent outdoors in dusty
environments. So a good face wash that can refresh my skin instantly is almost
indispensable to me. I love the new Pond’s Men range of facewashes and
moisturizers because they are an effective and no-fuss solution to my skin
needs. Pond’s is amongst the most reputed skincare brands in the world. It is
exciting to be the face of this product range for men.”
Mr. Srinandan Sundaram, Vice President, Skincare and Colours, HUL said, “We realize that men take equal pride in their appearance as women do and being global leaders in skincare solutions, Pond’s has introduced this new range which is specially formulated for the skin needs of men. In a man’s life today, long work hours, stress & pollution adversely affect his skin making his face look dull & tired often. Pond’s Men is a first of its kind skincare range that offers the benefit of instantly bright and recharged skin for Indian men. Combining cutting-edge innovation and science, the New Ponds Men Range is formulated to make skin bright & energized and is suited for every skin type.”
Pond’s Men will
be available across stores in India 25th May onwards.
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