This
International Women’s Day The
Body Shop and Vivek Oberoi Launched
S.H.E.
– SUPPORT HER EDUCATION
Hey everyone!!
New Delhi: 7th March 2014 - I was being invited for this event where The Body Shop launches S.H.E- Supposrt her education.
The Campaign is being endorsed by famous Bollywood actor and philanthropist ‘Vivek Oberoi’
The Campaign is being endorsed by famous Bollywood actor and philanthropist ‘Vivek Oberoi’
The
original, natural and ethical beauty brand The Body Shop, launched S.H.E. –
SUPPORT HER EDUCATION, a campaign aimed at educating 100 girls in need, in
association with Food for Life Vrindavan (FFLV).
Education is one of the most critical
areas of empowerment for women which is needed today.
On an average, women receive only 1.8
years of schooling in India. 53% of girls in the age group of 5 to 9 years are
illiterate. Offering girls basic education is one sure way enabling them to
make genuine choices over the kinds of lives they wish to lead. An educated
woman has the skills, information and self-confidence that she needs to be a
better parent, worker and citizen.
S.H.E. – SUPPORT HER EDUCATION is an endeavor to highlight girls’ education as
one of the crucial and sensitive issues of today. This one year long campaign
will raise funds, through the 100+ stores of The Body Shop India. These funds
will support the education, food & healthcare of 100 underprivileged girls.
Speaking on the occasion, Ms. Shriti
Malhotra, COO – The Body Shop India,
says “As a company, we hold our values very dear to us. We hope to inspire long
term change as we firmly believe that business should be about responsibility
and public good. Through S.H.E – SUPPORT HER EDUCATION, we hope to give these
100 girls an equal access to good quality education and healthcare. This
campaign is also very special as this is the first time we are executing an
India specific campaign to help local communities in need. “
Talking about bringing Vivek Oberoi on board for this initiative, Ms. Shriti
Malhotra says, “We are extremely delighted that Vivek could partner with us for
this noble cause. Vivek is highly recognized for his charity work and is truly
an inspiring individual. His passion for the betterment of society resonates
very well with the brand. “
Agreeing with Ms. Malhotra, celebrated
actor Vivek Oberoi adds, “Educating girls and young women is not only one of
the biggest moral challenges of our country, it is also a necessary investment
for a peaceful and poverty-free world. I feel privileged to be associated with
this campaign and I’m thrilled to partner with an ethical and socially
conscious brand such as The Body Shop.
Nikunja Vasini, Co-founder of FFLV says, “This initiative aims to contribute
towards the betterment and upliftment of the girl child empowerment and getting
them an avenue to establish their individual identities. We are very pleased to
partner with The Body Shop and thankful to Vivek Oberoi for supporting this
major cause. We are sure this fantastic beginning to the launch of S.H.E –
SUPPORT HER EDUCATION campaign will encourage more people to join and support.”
Check out some clicks that I made.
Check out some clicks that I made.
Through the 100+ stores of The Body
Shop India, funds will be raised to support the education of 100
underprivileged girls. Every customer will be requested to donate a small
amount of Rs 10 with their purchase. You can also donate by shopping online at http://www.thebodyshop.in/
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