This March, L’Occitane En
Provence launches its new Immortelle Brightening Range from
the extracts of Immortelle and Bellis Perennis
12th March 2014, New Delhi: L’OCCITANE,
a true art de vivre devoted to your skin's well-being, launches its New
Immortelle Brightening Range, combining the exceptional properties of two very
special flowers, caressed by the rare light that shines on the Provencal landscape.
It breathes new life into nature, restoring all its energy. Its
brightness revives the skin, which also feels tired and devitalized,
enveloping it in freshness.
Capturing the essence of this
beautiful springtime light, L’OCCITANE En Provence has combined the benefits of
two carefully selected flowers - Immortelle and Bellis Perennis .The
Brightening Immortelle range combines Immortelle Essential Oil, which has
exceptional anti-ageing properties with brightening Bellis Perennis, to help keep
skin youthful, glowing and even- toned. The new Brightening
Immortelle Ritual includes three new highly concentrated and light expert
products. Adding on to their Immortelle Brightening high-performance, skincare
ritual of cleansing, moisturizing, and protection, this potent range, dedicated
to youthful, luminous skin, is now more complete than ever.
- Organic Immortelle Essential oil
from Corsica, with patented effectiveness, helps to smooth lines and wrinkles
and firm the skin.
- Bellis Perennis, whose flower yield
a brightening extract, gives the skin a texture that glows with youth.
Brightening Essence
1. Brightening Essence -
with Corsican Immortelle and Bellis Perennis
The new Brightening Essence formula
contains an even greater concentration of active molecules, for high -
performance brightening and radiance- boosting action. With its fresh, aqueous
texture, this serum sinks effortlessly into the skin, helping to reveal its
luminosity. By acting on pigmentation, it helps reduce and prevent the
appearance of all types of dark spots*, for a more even - tones complexion.
A tip from the make-up artist - Mix
a few drops of Brightening Essence with your foundation or BB cream
to add a touch of radiance. Whatever the light conditions, your complexion
will glow as it catches the light.
BRIGHT NEW IDEAS
Brightening Touch Targeted Corrector
and Eye Care & Mask Duo Brightening Correction - two new skincare
saviours you can slip into your handbag and use anytime, anywhere.
2. Brightening Touch Targeted
Corrector
A lightweight, non- oily, tinted
texture that blends seamlessly into the skin. This non-drying formula acts
immediately to help reduce the appearance of all types of dark spots* and
restore luminosity. Signs of fatigue fade away. Even dark spots seem to
disappear. The complexion looks perfectly even, with the natural glow of youth.
Tip - Apply
on bare skin or after make- up. The brush allows for easy and
precise application. Immediately, skin irregularities
are concealed and areas of shadow are brightened (dark circles,
hollow of the chin, lip contour and sides of the nose).
3. Eye Care & Mask Duo
Brightening Correction
This multi - purpose, triple -
action formula can be used as a daily eye cream or an eye - contour mask. Its
moisturizing gel - cream texture melts on the skin, helping to relax and soothe
the eyes, while the metallic applicator gives an instant feeling of freshness.
Areas of shadow are softened. The skin around the eyes is smoother and
brighter. The eyes look refreshed, radiant and rested.
Tip - Not only
does this product <<save>> the skin, it also has a prevention
action. When used as a mask, it revitalizes the eyes in just 10 min - so
its ideal after a short night or before a long one!
BRIGHTENING IMMORTELLE - Complete Range
High - Performance, Anti- Ageing, Brightening Skincare
I) CLEANSE
1. Brightening Foaming Cleanser –
Rs1725
Cleanser
Cream texture, soap-free formula.
Cleanses and removes make-up without drying the skin.
2. Brightening Water - Rs1700
Toner (Alcohol-free)
Removes traces of make-up and
helps tone the skin.
3. Brightening Instant Exfoliator
- Rs2500
Facial exfoliator
Gel texture that transforms into a
lotion. Helps purify and smooth the skin and even out the skin tone.
II) CARE
4. Brightening Essence <New
Formula> - Rs4290
Serum
Fresh and Light texture. Boosts
the effectiveness of the Cream. Immediately helps smooth, brighten and even out
skin tone.
5. Eye Care & Mask Duo
Brightening Correction <New> - Rs2900
Targeted Care
Fresh and smooth gel - cream
texture. Helps to reduce the appearance of wrinkles and dark spots and brighten
the eye area.
6. Brightening Touch Targeted
Corrector <New> - Rs2350
Targeted Care
Tinted formula. Helps to correct
and conceal all types of dark spots* in the sweep of a brush.
III) MOISTURIZE
7. Brightening Moisture Cream
– Rs3890
Moisturizing care
Gel - cream texture. Helps to
smooth, brighten and even out skin tone.
IV) PROTECT
8. Brightening Shield SPF 40 –
Rs3890
Protective Lotion
Non - Oily texture. Helps to
smooth and brighten the skin while protecting against UV rays.
9. Brightening Hand Care SPF 20 –
Rs1950
Targeted Care
Non - oily, fluid texture. Helps
to smooth and even out skin tone on the hands and protect against UV rays.
OTHERS
10. Brightening Mist – Rs1290
11. Brightening 3D Mask – Rs2310
An intensive treatment that
smoothes, evens and brightens the complexion. Combining Organic Immortelle Essential
Oil and Daisy Extract for an anti-aging action and a brightening
effect. Its 3D shape fits the facial contour and neck area perfectly. The skin
is brighter and more even-toned for a youthful glow.
12. Brightening Moisture Mask –
Rs4300
The Brightening Moisture Mask is
an intensive treatment that immediately gives skin a real hydration and
brightening bath to help to preserve its youthful glow. Its thirst-quenching,
fresh, blue creamy gel formula
* Dark spots due to sun exposure
and skin ageing
About L’OCCITANE
The story begins in Provence, in 1976,
when L’OCCITANE was created by Olivier Baussan...
Drawing inspiration from Mediterranean cultures, he developed
skincare products and fragrances that were natural and authentic, effective and
deliciously appealing. L’OCCITANE brings together nature and
research, following the principles of phytotherapy. L’OCCITANE creates
patented natural complexes and test the effectiveness and tolerance of the
formulas under medical supervision.
Ever since it was founded in 1976, L’OCCITANE has
nurtured simple values: authenticity, respect, sensoriality and continual
improvement. This is more than a philosophy: it is a commitment. Inspired and
nurtured by encounters and journeys, the brand has grown and developed, always
working with committed producers who insist on the highest standards.
Availability
The products are available at all L’OCCITANE Stores across
the country and are also available at in.loccitane.com
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